The Fashion House.
The exhibition explores the development of a unified clothing modeling system for industrial production in the past century. It focuses on three key "clothing institutes" that were significant for Moscow and the entire country.
Visitors learn about the history and structure of these institutions, their principles of interaction with industry and society, and explore projects by renowned fashion designers. However, the exhibition is not merely a retrospective of a century-old concept of model homes but also an attempt to answer questions about the organization of the Soviet fashion industry and whether this system could function in the conditions of that time.
The exhibition brings together sketches and projects of women's, men's, and children's clothing collections, numerous publications with patterns illustrating the evolution of style, photographs, as well as audio and video recordings of famous fashion shows. Additionally, the exhibition showcases materials from artists' family archives and private collections. For instance, it features Vladimir Favorsky's sketches for the facade of the Model House on Sretenka and a collection by designer Lina Telegina, which impressed Yves Saint Laurent during his visit to Moscow, among other highlights.
Curator: Ksenia Guseva
Visitors learn about the history and structure of these institutions, their principles of interaction with industry and society, and explore projects by renowned fashion designers. However, the exhibition is not merely a retrospective of a century-old concept of model homes but also an attempt to answer questions about the organization of the Soviet fashion industry and whether this system could function in the conditions of that time.
The exhibition brings together sketches and projects of women's, men's, and children's clothing collections, numerous publications with patterns illustrating the evolution of style, photographs, as well as audio and video recordings of famous fashion shows. Additionally, the exhibition showcases materials from artists' family archives and private collections. For instance, it features Vladimir Favorsky's sketches for the facade of the Model House on Sretenka and a collection by designer Lina Telegina, which impressed Yves Saint Laurent during his visit to Moscow, among other highlights.
Curator: Ksenia Guseva
museum: The Museum of Moscow
area: 800 m2
exhibits: 1000 pcs
types of exhibits: paintings, graphics, textile, books, photography, video.
area: 800 m2
exhibits: 1000 pcs
types of exhibits: paintings, graphics, textile, books, photography, video.
exhibition architecture
The Industry of Looks
The Fashion House.
The exhibition explores the development of a unified clothing modeling system for industrial production in the past century. It focuses on three key "clothing institutes" that were significant for Moscow and the entire country.
Visitors learn about the history and structure of these institutions, their principles of interaction with industry and society, and explore projects by renowned fashion designers. However, the exhibition is not merely a retrospective of a century-old concept of model homes but also an attempt to answer questions about the organization of the Soviet fashion industry and whether this system could function in the conditions of that time.
The exhibition brings together sketches and projects of women's, men's, and children's clothing collections, numerous publications with patterns illustrating the evolution of style, photographs, as well as audio and video recordings of famous fashion shows. Additionally, the exhibition showcases materials from artists' family archives and private collections. For instance, it features Vladimir Favorsky's sketches for the facade of the Model House on Sretenka and a collection by designer Lina Telegina, which impressed Yves Saint Laurent during his visit to Moscow, among other highlights.
Curator: Ksenia Guseva
Visitors learn about the history and structure of these institutions, their principles of interaction with industry and society, and explore projects by renowned fashion designers. However, the exhibition is not merely a retrospective of a century-old concept of model homes but also an attempt to answer questions about the organization of the Soviet fashion industry and whether this system could function in the conditions of that time.
The exhibition brings together sketches and projects of women's, men's, and children's clothing collections, numerous publications with patterns illustrating the evolution of style, photographs, as well as audio and video recordings of famous fashion shows. Additionally, the exhibition showcases materials from artists' family archives and private collections. For instance, it features Vladimir Favorsky's sketches for the facade of the Model House on Sretenka and a collection by designer Lina Telegina, which impressed Yves Saint Laurent during his visit to Moscow, among other highlights.
Curator: Ksenia Guseva
museum: The Museum of Moscow
area: 800 m2
exhibits: 1000 pcs
types of exhibits: paintings, graphics, textile, books, photography, video.
area: 800 m2
exhibits: 1000 pcs
types of exhibits: paintings, graphics, textile, books, photography, video.
exhibition architecture
The Industry of Looks
The central element of the exposition is the fashion show podium, which divides the exposition into two conceptual parts: the inner life of the factory and the public life of glamour and gloss of that time.
Authentic costumes coexist with clothing specially created for the exhibition based on documentary patterns and photographs.
